Effectively Engage Your Market

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Preparing for a trek to the summit is everything. Pre-launch is the time to train your sales-team, build excitement in the market and prepare campaigns and communications for Day 1-90. It's the time to potentially staff up, device a tradeshow plan (incl. booth materials!) and get your digital and real-world promotional assets in place. All in the context of the competitive landscape. Working with key potential customers on a plan for first use of the product is a great way to start establishing Centers of Excellence and a regional 

referral base.

Early adopters are your base camp. We know exactly how to identify these individuals across any clinical specialty and organizations. We've helped clients engage key opinion leaders, build & run diverse advisory boards and gain initial market traction for numerous novel products and solutions. 

Whether your audience includes C-level, procurement, IT or clinical leaders, Veralur speaks their language. Let's start 

a conversation!

Beyond base camp lies the actual mountain. Statistics tell us 40% of companies fail within the first three years. Engaging mainstream customers at scale requires a broader reach that still feels like a personal touch. Your positioning and messaging need to adjust to this new audience.

Veralur enabled companies such as NxStage (later Fresenius) and Salient Surgical (later Medtronic) to grow double to triple-digit percentages while preparing for acquisition. Where do you want to be three years 

from now?

Portfolio optimization includes pricing, lifecycle management and packaging of SKUs. We've revamped portfolios of more than 1,000 line items, including labor-based services, 3rd-party products and medical devices. Check out the case study of how we saved Philips millions of annual recurring costs and increased revenue by 40% year-over-year. All while reducing product line items rather than introducing 

new products.  

Understanding market conditions including reimbursement, regulations and clinician workflow are a must when choosing where to expand. Each market requires the appropriate pricing and business model, adapted positioning and labeling. 

Trying to make out the landscape from afar has caused many companies to stumble once they enter. Let us help you make the right first impression!

If your product looks great on paper but is underperforming in the real world, we can diagnose why and provide solutions on how to re-launch the solution. Salient Surgical captured 300% quarter-over-quarter sales growth following our re-launch of its spine device while Philips was able to reinvigorate its Technology Solutions business at double the growth rate of the patient monitoring business. Let us guide you to the path to success!