Philips' networking business had stagnated for several years. The solution was difficult to quote due to dozens of line items neither reps nor customers could well decipher. Quotes required detailed network designs by sales reps who would do multiple iterations as customers adjusted scope / building designs and debated individual line items. 1/3 of the time this effort was wasted as customers would not move forward. When it was time to install ~18 months later, designs and products would have to change once more, costing Philips ~$2.5M annually in sunk cost. The experience was painful for customers and reps alike and costly for Philips.
Veralur completely transformed Philips' networking business by building algorithms to predict cost not by each cable and router but my the square footage of the facility or number of beds. Philips medical devices, 3rd party products and labor-based services, warranties, service, etc. was all baked in. This meant a SINGLE line item quote generated in minutes rather than time-consuming designs and haggling over weeks while frustrated customers looked elsewhere.
The new business model reduced Philips change order cost to $0 from $2.5M while creating 40% year-over-year growth producing $75M in annual revenue. Reps were saving hours each week while customers suddenly discovered a much easier and faster way to work with the company.
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Veralur MedTech Consulting
Boston, Massachusetts, United States
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