Best-in-Class Co-marketing Program Drives Procedure Growth

---

Hologic's minimally invasive surgical solution for uterine bleeding, despite being recommended first-line treatment by ACOG, was struggling to gain market share from non-surgical solutions such as IUDs. Despite success getting physicians to adopt offering the procedure in the office, the company was not seeing the expected increase procedure volume once the hassle, cost and anxiety of going to hospital was eliminated. Many physicians still struggled to raise awareness within their geographic area.

Veralur devised and built out a physician office co-marketing program that included an online store for collateral and digital assets, an online directory of office offering the procedure and bespoke advertising collaborations using pre-defined brand assets for billboards, local TV ads and more.

During the initial phase of the program, Hologic completed over 100 projects together with its customers with an ROI of 4:1. The visibility of the program not only drove procedure volume but also encourage other offices to offer the procedure and consider switching to Hologic over competitors who did not offer anything comparable. Based on the success of the program, the company hired a dedicated, full-time resource to take over.

We're pathfinders. What's your goal?